The Trump family’s latest foray into cryptocurrency has captured significant public attention with the launch of their digital token, World Liberty Financial (WLFI). When the token began trading, its value initially spiked to around 40 cents before settling at approximately 23 cents. At this valuation, the family’s reported holdings—around 22.5 billion WLFI tokens—translate to a staggering $5 billion windfall, at least on paper.

This wealth surge comes as the Trumps continue to expand their influence in the rapidly evolving crypto sector. A corporate entity controlled by the Trump family reportedly owns a 60% stake in World Liberty Financial. Donald Trump, initially listed as “Chief Crypto Advocate” on the project’s website, is now referred to as “Co-Founder Emeritus,” a change made after taking public office.

Despite the immense value attached to their holdings, these tokens are currently locked and cannot be sold immediately. World Liberty Financial has indicated that a vesting schedule for these founder tokens is still to be determined. The coins’ launch also follows earlier private sales, where tokens were valued between 1.5 and 5 cents, making the meteoric increase in value notable for both supporters and skeptics of the project.

The launch has stirred debate over possible conflicts of interest, especially as Donald Trump has transitioned from a cryptocurrency skeptic to a vocal champion of making the U.S. a leader in the digital asset industry. Critics express concern about the implications of such private business interests—especially when they intersect with any role in public office. Supporters, however, argue that this move demonstrates leadership in embracing financial innovation.

As the WLFI token continues to trade and its value fluctuates, questions remain about the long-term impact of the Trump family’s venture in crypto and what it signifies for the intersection of politics and the emerging digital economy.